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Case Study

ARC Resources

ARC is one of Canada’s leading conventional oil and gas companies with operations focused in British Columbia and Alberta.

ARC Resources

Photograph by Ewan Nicholson

ARC Resources logo

The Project


I was hired by Karo to provide art direction, website design and development on ARC’s new website.

Key Requirements

The goals were to modernize the look and feel of the site and restructure the content to make sense to all of ARC’s varied audiences.


Bryce Kirk: Art direction, UX, design and development / Nathan Atnikov: Creative direction and copywriting / Tailfeather Inc.: Market research / Benny Lin: UX and sitemapping / Karo: Account management / Ewan Nicholson: Photography

The Execution

Backed By Research

Before moving a single pixel, data and insights were collected from employees, community stakeholders, investors and recruiters.

ARC - Ven Diagram

Built on Blueprints

The next step was to organize this information into an intuitive navigation and sitemap that makes sense to every type of user.

ARC - Post Its ARC - Navigation
ARC Navigation 2
ARC Navigation 3

Make it Beautiful

With the foundation laid, I created an engaging, functional design that reaffirms ARC’s status as a trustworthy, forward-thinking industry leader.

ARC designs ARC designs 2
ARC designs 3
ARC designs 4

The Content Builder

Charts, lists, tables, reports–content needed to be built and displayed in many different ways. The solution was to create a content builder within the CMS, allowing highly-customizable pages that are editable by anyone from developer to copywriter.

ARC Content Builder - Edit ARC Content Builder - Display ARC Content Builder

Stocks and Shares

Up-to-date stock data was a key requirement for investment users–no one wants to stare at endless tables (not even investors).

ARC stocks
ARC stocks 2
ARC stocks 3

The Finished Product

A Website For Every Audience

Building a website from the right foundation is the key to success, proving you can have both form and function.

ARC - Website Mock (Click to view site)
Kayzra Hemraj, Associate, Investor Relations, ARC Resources Ltd.

“I had the opportunity to work with and get to know Bryce through our company’s website redevelopment. Working with him was a breeze and he made every far reaching idea possible. He contributed fresh and impactful ideas, turned work around quickly, developed solutions to challenges we didn’t think we could overcome and put so much thought into every single part of the website. Post launch it was important for us to still be able to maintain the working relationship from a support standpoint and Bryce has been outstanding. He has helped to resolve every request and his turnaround time is impressive in addition to actually fixing the issue. I cannot stress enough how easy it is to work with Bryce. He knows his stuff and goes out of his way for his clients and projects. Thank you Bryce!”

— Kayzra Hemraj, Associate, Investor Relations, ARC Resources Ltd.

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