ARC is one of Canada’s leading conventional oil and gas companies with operations focused in British Columbia and Alberta.
I was hired by Karo to provide art direction, website design and development on ARC’s new website.
The goals were to modernize the look and feel of the site and restructure the content to make sense to all of ARC’s varied audiences.
Bryce Kirk: Art direction, UX, design and development / Nathan Atnikov: Creative direction and copywriting / Tailfeather Inc.: Market research / Benny Lin: UX and sitemapping / Karo: Account management / Ewan Nicholson: Photography
Backed By Research
Before moving a single pixel, data and insights were collected from employees, community stakeholders, investors and recruiters.
Built on Blueprints
The next step was to organize this information into an intuitive navigation and sitemap that makes sense to every type of user.
Make it Beautiful
With the foundation laid, I created an engaging, functional design that reaffirms ARC’s status as a trustworthy, forward-thinking industry leader.
The Content Builder
Charts, lists, tables, reports–content needed to be built and displayed in many different ways. The solution was to create a content builder within the CMS, allowing highly-customizable pages that are editable by anyone from developer to copywriter.
Stocks and Shares
Up-to-date stock data was a key requirement for investment users–no one wants to stare at endless tables (not even investors).
The Finished Product
A Website For Every Audience
Building a website from the right foundation is the key to success, proving you can have both form and function.(Click to view site)
Let's Build Something
Consulting, design, and development. Whatever your requirements are, I can help you find the right solution. It all starts with a conversation.Get in Touch